Down with Interstitials!

Every day brings a fresh barrage of things designed to slow you down and hijack your attention. Notifications, pop-ups, autoplay videos, and — worst of the bunch — the interstitial ad.

You know the one. You finish a game, you're ready to go again, and instead you're staring at a full-screen ad for something you've already seen seventeen times. You wait. You count down the seconds. You close it. You wonder why you bother.

What Is an Interstitial, Exactly?

In case you haven't had the pleasure of learning the name for the thing you already hate:

Interstitial ads are full-screen advertisements that appear at natural pauses or transition points within an app or website — between game levels, after completing an action, or while moving between content pages. They cover the entire screen, requiring the user to either engage with the ad or close it before returning to their activity.

"Natural pauses." That's the industry's way of describing the moment you've just finished something and want to start the next thing. They've found the seam in your attention and wedged an advertisement into it.

We Don't Have Them

No interstitials. No countdowns. No full-screen takeovers between games.

Finish a game — win or lose — and you can start another one immediately. Walk away when you decide to, not when an ad rotation finally releases you.

This applies on the site and on the iOS app. We're not in the business of making minesweeper feel like a chore.

We're always looking for ways to make Lady Di's Mines more enjoyable and less like the rest of the internet. No interstitials is one of them. More to come.

Sweep on.

— The Lady Di's Mines Team